Impact of Business Student Capacity Development, Student Motivation and Teacher Attitude to improve Business Student Performance: Moderating Role of Social Media Usage

Abstract

In the present digital age, competition among business schools is increasing. Institutions need to identify the factors that can improve the academic performance of their students so that they can attract prospective students through positive word of mouth. Therefore, this research examined the effect of business student capacity development, teacher attitude, and business student motivation on business student academic performance through the mediation of business student satisfaction and the moderation of social media usage. A quantitative research methodology was adopted to meet the objectives of the research. A questionnaire was developed through in-depth literature reviews to gather data from business students. A purposive sampling technique was used for this purpose. The collected data were examined using the SEM technique and the Smart PLS approach. The results show that business student capacity development, teacher attitude, and business student motivation have a positive effect on business student academic performance. Moreover, business student satisfaction also has a direct effect on business students' academic performance. The mediation of business student satisfaction and the moderation of social media usage are also supported. Present research identifies variables to improve the academic performance of business students specifically. Social media usage as a moderator is also a unique contribution in this research.