Understanding the Impact of Self-efficacy, Personal Innovativeness and Content Quality on Mobile Learning Usage in Higher Vocational Colleges

Resumen

The advent of internet technology has led to a surge in interest in mobile learning, particularly among students in higher vocational colleges. Despite this growing interest, there are still some challenges such as low usage rate and unsatisfactory effect of mobile learning among students in higher vocational colleges in China. The objective of the research is to determine how students’ intention to use mobile learning could be enhanced in Chinese higher vocational colleges. The extended UTAUT model was employed to investigate the factors influencing the intention and use behavior of mobile learning among Chinese vocational college students. Three variables of self-efficacy, personal innovativeness, and content quality were incorporated. A total of 636 higher vocational college students in seven regions of China were selected, and there was little difference in the prior knowledge level of all students. This study demonstrates that self-efficacy, personal innovativeness, and content quality have a positive and significant influennce on the use of mobile learning based on the UTAUT model. Additionally, self-efficacy has a significant impact on the four constructs of UTAUT model. The findings suggest that higher vocational colleges and mobile learning developers should implement effective strategies for mobile learning.