Bridging Values and Ventures: Education for Entrepreneurial Sustainability

Authors

  • Sunil Kumar Department of Entrepreneurship, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, Andhra Pradesh, India Author
  • Nisha Kumari Department of Management, Aditya School of Business, Aditya University, Surampalem, Andhra Pradesh, India Author
  • Subhendu Kumar Mishra Department of Entrepreneurship, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, Andhra Pradesh, India Author
  • Manoj Kumar Mishra Faculty of Management studies, Marwadi University, Rajkot, Gujarat, India Author
  • Arslonbek Nurjonov Mamun University, Bolkhovuz Street 2, Khiva 220900, Uzbekistan Author
  • Miryakub Mirzakhmedov Kimyo International University in Tashkent, Shota Rustaveli str. 156, Tashkent 100121, Uzbekistan Author
  • Yasser Aboel-Magd University of Business and Technology, Jeddah 21448, Saudi Arabia Author
  • Abdalmuttaleb M.A. Musleh Al-Sartawi Department of Accounting and Economics, Ahlia University, Manama, Bahrain Author

DOI:

https://doi.org/10.14516/ete.13108

Keywords:

Cultural Value, Entrepreneurial Innovativeness, Entrepreneurial Education, Sustainable Entrepreneurship, IPMA

Abstract

This research examines the effect of cultural values (CV) on entrepreneurial innovation (EI). It also assesses the mediating influence of educational entrepreneurship (EE) in the CV–EI relationship and further explores the impact of EI on attitudes towards sustainable entrepreneurship (SE). Data were obtained from business students with family business backgrounds. A total of 506 respondents were selected through purposive sampling from multiple business schools located in a southern region of the country. The data were analysed using Smart-PLS-4, while Importance–Performance Map Analysis (IPMA) was employed to validate the results and derive actionable insights. Findings reveal a significant relationship between CV and EI, with EE strengthening this linkage. In addition, EI is found to positively shape attitudes towards SE. Overall, the results highlight the critical role of entrepreneurial education in encouraging students to pursue entrepreneurial activities.

Downloads

Published

2026-05-19

Issue

Vol. 13 No. 1 (2026)

Section

Articles